But its features extend beyond that: 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. LINE is Japan's most popular social media platform. Check out the top stories in our Weekly Recap Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. YouTube is the most popular, with 94.2% of internet users using the platform. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. liability for the information given being complete or correct. Cambodia When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) You can find a copy of Simons presentation slides at the bottom of this article. Statista. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. This button displays the currently selected search type. Profit from the additional features of your individual account. WHO WE ARE? statistic alerts) please log in with your personal account. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. And digital content can easily drive impulse purchases. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. We are happy to help. It is free to use, but users can purchase premium features and services. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Get in touch with us. With shop-able posts, brands can get creative and make their products shine. Ready to level up your brand's social media game in Asia? Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Curated marketplace for fundraising . The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Access to this and all other statistics on 80,000 topics from, Show sources information Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. As soon as this statistic is updated, you will immediately be notified via e-mail. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. However, the numbers for South-East Asia are even more impressive. Well, once again, the data holds some surprises. Then you can access your favorite statistics via the star in the header. Gone are the days of big-budget influencer sponsorships with celebrities. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. How can you save money on eCommerce fulfilment? This statistic is not included in your account. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Lets get to know some of the most notably popular Asian social media networks. So how can you get your customers to create UGC for you? Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Client-only email newsletters with analysis and takeaways from the daily news. Get full access to all features within our Business Solutions. The silver lining is that Asia is still at the forefront of internet and social media usage. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. There were 56.85 million social media users in Thailand in January 2022.. Hello folks, and thanks very much for joining us today. To learn more, visit www.moengage.com. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. This micro-blogging platform has over 560 million monthly active users. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. What Does This Forecast Mean for Marketers in Asia-Pacific? Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. A paid subscription is required for full access. It's proven to be a highly effective way of reaching specific audiences. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Many Filipinos use it to gather news and current events. Buying on social media is all about community and trust. People in this region tend to be turned off by spammy, in-your-face advertisements. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? This is according to Hootsuite's report. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. When choosing from the apps available, you must consider the audience for your brand. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. 64% will return to a store they have already bought from in the past. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Please create an employee account to be able to mark statistics as favorites. "Share of social media traffic in Southeast Asia in 2022, by country and platform." But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Which Countries Use Social Media the Most? And all thats despite long-running issues on internet access, speed, and costs. Are you interested in testing our business solutions? Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. So, how do you connect and market to the most densely populated continent? In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. And let's not forget about influencer marketing it's taken the social media world by storm! You only have access to basic statistics. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. That's why UGC is such a valuable tool. Feeling the need for speed in your video content marketing strategy? But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. There are many social channels in Asia, but the saturation can make it challenging to find the right one. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Exportable files for easy reading, analysis and sharing. Advertisers are Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. You're not alone! WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Business owners often go where their customers are. 24.00 million. This is according to Hootsuite's report. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. TheSee this and similar jobs on LinkedIn. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Proprietary data and over 3,000 third-party sources about the most important topics. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Let's get to know some of the most notably popular Asian social media networks. Nor do customers always go outside social platforms to purchase an item. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. [1]Conversational commerce surging across Southeast Asia You need at least a Starter Account to use this feature. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Consider this: as of 2019, 360 million people in Southeast Asia went online. Social media statistics for Thailand in 2022. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. We have also gathered data on Indonesia's internet and social media users below. Topics Social Media Users Social Media Usage Worldwide Executive Summary Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. This indicates that many Thai people use Facebook to gain new information and to shop for new products. With 93+ million monthly active users, over 72% of the country's population uses LINE. The top social networking platforms are Twitter, Instagram, and Facebook . Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Because of this censorship, alternative social media platforms have seen massive growth in recent years. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Lets dig a bit deeper into the data to find out. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Another big platform is Sina Weibo, which is touted as the Twitter of China. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Interested in growing your business with us? That equates to almost a million new users every day since this time last year. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Enter branded content. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. LINE is a Japanese messaging app that is popular across Asia. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Due to varying update cycles, statistics can display more up-to-date It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. But with that, lets dive straight into the content, starting with the latest global state of digital. In, StatCounter. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Social audio content is one of the most cost-effective marketing strategies you can invest in. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. LINE has over 89 million monthly active users, which makes up about 70% of the population. Meanwhile, 36.6% use social platforms to fill their free time. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Posted 4:54:45 AM. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. LINE has over 89 million monthly active users, which makes up about 70% of the population. Euro Freelancers. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. WeChat is the largest, with over 1.2 billion monthly active users. The ultimate list of Linkedin Statistics that you need to know in 2023. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Currently, you are using a shared account. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. However, the number of people using social media is growing even faster. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. The most popular social media platforms. In Taiwan, social media is hugely popular among internet users. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. YouTube, Twitter, Instagram, and. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. 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