zara postponement strategy

Zara has two main distribution centres in Spain that distribute all its EU distribution and some of its global distribution, and a few smaller satellite distribution centres elsewhere. For example, Japan stores have smaller sizes, Arab stores have special women's clothes, South America stores have different seasonal products. Zara works closely with its suppliers and customers, to enable constant information to flow smoothly and quickly up and down the supply chain. for only $11.00 $9.35/page. Besides the supply chain efficiencies and marketing philosophies, one of the key factors for Zara's success is its postponement strategy. Order winners are the competitive advantages such as quality, delivery speed, reliability, product design, flexibility, and image that cause a firm's customers to select that company's products. Zara has a deep understanding of these values and delivers affordable high fashion items in just two weeks. There are various models on postponement covering a continuum from pure standardization to customization. Based on this research capability, Zara's products in every store reflect unique customers' needs in terms of physical, culture, or climate. It seems only newcomers have a real shot at replicating Zaras strategy. Its team uses state-of-the-art IT systems to track sales and customers preference for specific garments, styles, colors and combinations. The Decoupling Point differentiates between two segments of the chain, one of which operates without clarity on customer demand whereas the other operates after information regarding final demand has been received (Figure 3). This enables Zara to realize the newest fashion trends. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters. These are used to analyze what is on trend or being said on social platforms. The idea is that low inventories create a sense of urgency among customers. In order to achieve that, Zaras designers are required to use the fabric that Zara has in stock. Since there are various varieties of sandwiches, They know that it is costly to try and predict individual customers' preferences, so they aggregate orders into common platforms, which consist of a bun, patty, and lettuce, reducing the options. However, brand communication is crucial in Zara's marketing strategies. I was always wondering about the secrets of Zara's success in India - right from the day one. Postponement is first implemented in manufacturing processes to reduce inventory cost and improve service level within the company while the product variety increases. How Do They Do It?" Zara has turned the industry on its head by using data and analytics to track demand on a real-time, localized basis and push new inventory in response to customer pull. Estimates of the costs of markdowns alone range widely, some as high as 33 percent of retail sales. The following section summarizes the key postponement types that Zara utilizes in their value chain. (2016, Mar 06). In Zara, every purchase is an impulse buyYou are buying clothes not because you love them, but because [they are] likely to be gone in a matter of days, (Suzy Hansen 2012). Clearly, different types of postponement strategies have different costs and benefits associated with them. In order to achieve that, Zara's designers are required to use the cloth that Zara has in stock. Get the Shopify Free Trial plus the premium package designed especially for new Shopify merchants - all for FREE! Share your thoughts in the comments section below, and I would love to have a conversation. When it comes to promotion, Zara has also used the power of social media channels effectively. . This enables them to manage one of the most efficient supply chains in the fashion industry, and to create the fast fashion category as a market leader. The latter reportedly cost $324 million the most expensive piece of real estate ever sold in Manhattan (Suzy Hansen 2012). {% include image.html src="https://cdn2.avada.io/media/resources/JwPDOo3.jpg" alt=" Local events. By adopting this strategy, Zara can avoid the high product obsolescence costs that are often faced by fashion apparel retailers. There are trade-offs between different levels of customer service and inventory, production and distribution costs when applying different strategies. The company base thierkey strategy on every single customer who has a satisfied experience by purchasing fashion online and who wants to repeat online shopping. The key is the familiar Agile technique of "postponement:" transforming. This creates a unique brand image and grows the brand's market share faster, especially among millennials. Manufacturers adopting postponement strategy can lower operational cost and quickly respond customers' personalized demands. Additionally, over 60% of the Inditex workforce is 30 or younger thus aligning with the target market of the brand. Zara's strategy allows products that are not labor-intensive to be outsourced; nevertheless, the items that require more resources are produced in the brand's factories (Ferdows et al., 2004). The decoupling point is pushed upstream of the supply chain to accommodate wider variety to satisfy customer demand (Figure 4). Ecommerce CRO checklist: set up a high-converting Shopify store - with over 300+ checkpoints to boost your conversion rate, AOV, and more, Enjoy 2 months free on all AVADA paid apps, Exclusive discounts on top-rated Shopify apps and themes + Additional perks, https://cdn2.avada.io/media/resources/JwPDOo3.jpg. Zara really is heads and shoulders above many of its competitors and approaches retail fashion in a unique way. The bilateral relations between Germany and the United Kingdom span hundreds of years, and the countries have been aligned since the end of World War II.. Relations were very strong in the Late Middle Ages when the German cities of the Hanseatic League traded with England and Scotland.. Before the Unification of Germany in 1871, Britain was often allied in wartime with its dominant Prussia. With this new AR application and in so many other ways, Zara excels by pulling customers into the brand, unlike its closest competitor H&M, which remains fixed on pushing its brand and product out to the customer. In this way, Zara really distinguishes itself by reversing the usual flow from design, manufacturing, transport, and then to the customer; putting the customer first instead. Opinions expressed by Forbes Contributors are their own. Fewer sales translate into increased margins. Zara has also invested heavily in information technology to ensure that the latest sales data are available to drive replenishment and production decisions. Recycling efforts of furniture and decoration, organic manufacturing processes, and biodiesel fuel all contribute to Zaras environmentally friendly image. For the Spanish case company, time is the main factor to be considered, above and beyond production costs. At the start of each selling season, the designing team create a library of models that serve as platforms for the models that will be eventually launched (Swaminathan and Le, 2003). J.M. 7 days later, all Zara stores worldwide started selling pink scarves. In this paper, we analyze the operations vital to Inditexs success including vertical integration, supply chain management, comparative advantage and competition, key success factors, strategy, and philosophy. Keywords Supply Chain Supply Chain Management Product Variety Zara's product offerings include clothing, shoes, accessories, beauty products, swimwear, and perfumes. Some Postponement strategy pioneers are Amazon, Dell,Zara, Benetto. Question: One of the most effective strategy often implemented by Zara is the so-called postponement. Zara's business strategy is to adapt the offer to customer needs in the shortest possible time. Interestingly, Zaras (Inditex's) mission statement here makes no mention of clothing either directly or indirectly. Astonishingly, they have not yet entered the Creative Economy. A fascinating story that can show this is how Zara creates its products to leverage the buyers' input. 2004. The founder Amancio Ortega is currently the sixth richest man in the world. Zara capitalizes on very inexpensive but highly effective social media advertising strategies. The whole editorial process is done online with a newly released 28 item collection. He got his start in the clothing business at the age of 13, when he went to work for a local shirtmaker in A Coruna , Spain, delivering the shop's goods, which included lingerie and dressing gowns. Every store manager can talk directly to its counterparts in Spain regarding the situation. Thorbeck cites the example of one of the largest specialty apparel retailers that had completed a pilot trial for supply flexibility, certainly one of the first in the industry. While this amounts to something like a psychological ruse, low inventories enable Zara to decrease the number of price reduction events (sales). Product development postponement As the average design-to-sales cycle instances in the apparel industry are more than six months, Zara offers achieved circuit times of seven or more weeks. New York: Farrar, Straus, and Giroux. As Zara only has one large distribution center in Spain, more distribution centers around the world will be required in a short time, especially if they continue expanding at a rate of 500 stores per year. While the number of garments manufactured by Zara (in blue) has increased steadily since 2008, industrial waste (in green) has decreased or maintained very low levels. Users can insert up to 11 letters, for free. Inditex (Zara) was once the worlds largest clothing manufacturer. Competitors can book factory space in advance abroad for less money and with greater production assurances. the postponement of the legal age from 60 to 62 led between 2010 and 2022 to an increase of 100,000 in the number of beneficiaries over 60 years old. Postponement is defined as "a strategy to intentionally delay activities, rather than starting them with incomplete information about the actual market demands" (Yang, Burns, & Backhouse, 2005). The success and returns of the pilot were dramatic, driven by a 90-day lead time reduction. The leader in fast fashion, the Spanish firm Zara [Inditex: BMAD: ITX], along with international retailers such as Uniqlo [TYO: 9983], Topshop and H&M [OMX: HM B] are proving tough competition for US retailers Abercrombie & Fitch [ANE], American Eagle Outfitters [AEO]and Aeropostale [ARO]. For example, rapid product replacement cycles relate closely to vertical integration. While Zara doesn't spend much on advertising and promoting, it invests heavily in the location and appearance of 2,250 stores around the world. You can see from Chart 3 above that the quantity of products Zara discounts pales in comparison to other retailers. In the new economy, the customer's experience matters more than the product itself in the mind of the shopper. It does things differently and has been very successful because of it. This concept can be applied to more than just-food. . Rapid Fire Fulfillment. A push strategy aims to keep products in stock even before the customers order them. Every human being is innately programmed to satisfy it. According to Zaras official website, all Zara stores have managed an average 20% reduction in electrical consumption in recent times. The fast-fashion experience formula for success combines frictionless shopping in a highly curated product environment offering scarce supply and new styles that rotate rapidly. Online selling has been carefully planned and limited to specific countries as well. Small patches of products may lead to stock-outs but it can also encourage customers to have more desire for the garments and visit the stores more frequently. Besides the supply chain efficiencies and marketing philosophies, one of the key factors for Zaras success is its postponement strategy. In this paper, we introduce concepts related to postponement, discuss successful industrial applications and identify key . Zaras fast fashion business model exploits consumer and cultural changes, with dramatically improved financial results. 07 May 2014. This is used to improve operations, services, and products to keep customers satisfied. Firstly, Zara is vertically integrated. On the other hand, manufacturing postponement refers to the situation where certain stages of the manufacturing process for a product are delayed until receiving a customer order. Postponement can be a powerful strategy for managing product variety. Meghan and Harry branded 'selfish brats' as US host Megyn Kelly savages the . Across 96 countries, Zara's fashion empire has over 200+ stores and is the world's largest fashion retailer. It manages the design, production, shipment, display, promotion, sales, and feedback itself, relying only diminutively on outsourcing. Shoppers feel like if they buy items from Zara, other people won't have the same outfit. You can get a custom paper by one of our expert writers. Products with highly uncertain demand are sourced from Europe whereas products that are more predictable are sourced from its Asian locations. Shopper frequency at Zara is 2x to 3x higher than traditional womens apparel, which indicates super loyalty to the brand, Kohan says. For example, in Istanbul Zara "can be found one street away from Cartier, Hermes, and Chanel", three very expensive brands (Suzy Hansen 2012). Analysis of Zara's fast-fashion retailing strategy with FIT Shelley E. Kohan, based on the 4Es model of marketing, where Experience replaces Product, Exchange in new Price, Evangelism is now . According to Postponement and Supply Chain Structure: Cases from the Textile and Apparel Industry, Zara purchases more than half of its fabric in a raw state that is undyed so that it can later. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. Moreover, the firm employs standardisation of the design modules. First, it enables Zara to adapt to consumer demands quickly, aligning itself with demand in a meaningful way. Moving on, while vertical integration and product replacement highlight two of Zaras strategic and very unique approaches to retail fashion, there exist many other stratagems that merit mention. This proprietary software, on top of a specially trained professional workforce to do the same, capitalizes off of Zaras rapid product replacement cycles by cataloguing in real-time which products are being purchased, in what quantity, and where. N.p., n.d. In this paper, we will analyze how Zara achieves mass customization through postponement, with a particular focus on the supply chain structure, relationship and enabling activities supporting postponement strategy across the supply chain. That enables them to create 5 to 8 new designs everyday and about 12000 new products and designs every year (Swaminathan and Le, 2003). Especially how Zara leverages very sophisticated psychological tools into increasing profits. If more of one kind of sandwich is ordered or less of another, the total number of buns is not affected by this deviation in demand; however, the amount of cheese would be. Shoppers can engage their mobile phones to see models wearing selected fashions when they click on sensors in the store or displayed on AR-enabled shop windows. Zaras mission includes little to give the reader a sense of what Zara is and what distinguishes Zara from the rest. Lastly, as much as Zara is grandiose in its real-estate investments it is equally selective. Web. Zara commits to only 50 to 60 percent of production in advance of the selling season, compared to 80 percent for most clothing retailers. The flagship locations are located in the most critical markets that appeal to their most loyal shopper. Exchanging dollars for product is no longer meeting the needs of todays shopper as they strive for deeper connections with the brand, Kohan states. Were not vertical., Speed-to-market is something were thinking about for next year., Thorbeck suggests that the appropriate quote is from Pogo: We have met the enemy and he is us. Instead of embracing a better way, the US fashion industry asks why? and how much will it cost?. When Harvard Business Review looked at Zara in 2004, it called Zaras management practices questionable, if not downright crazy. That was because Zara defies most of the current conventional wisdom about how supply chains should be run. And yet, strangely, even then, the performance was there: The company can design, produce, and deliver a new garment and put it on display in its stores worldwide in a mere 15 days. It is beneficial to delay commitment to product-specific characteristics as late as possible to avoid a mismatch between orders and inventory on hand. The heart of the Zara supply chain is a huge, highly automated distribution center (DC) called "The Cube". While the following examples may not meet the traditional criteria of a marketing campaign, they demonstrate the strategy that Zara pursues very well. Now, there is hardly a developed country that doesn't have a Zara store. Applying the matrix into Zara, the company uses the full postponement strategy, where the manufacturing and logistics operations are initiated after the knowledge on customer demand. Postponement can be a powerful strategy for managing product variety. Web. Product modularity and process design enable the successful implementation of this strategy. Slate Magazine. View zara.docx from 6500 MISC at University of Akron. and Cooper, M.C. In Chart 4, you see total revenue in billions of dollars between 2003 and 2007 for 4 major clothing retailers. This article is accurate and true to the best of the authors knowledge. . In short, Zara products have the latest styles, trending designs, affordable prices, and local-adapted tastes. Lead times are reduced, working capital is cut, and waste is minimized. Fast fashion links upstream inventory commitments with a brands downstream profitability. Zara Postponement Strategy Zara fashion swot Zara Case Operation Management Zara Marketing Plan An insight into Zara as a Born Glob Zara Amazing Logistics Zara Swot Analysis of Zara's As completely as possible, sketch the supply chain for Zara from raw materials to consumer purchase All of these processes enable quick dispatch of products driven by real demand. Harvard Business Review, November 2004, 104-110 Garci-Dastugue, S. and Lambert, D.M. Fast fashion is a business model tailor-made for the multi-channel I want it now Internet-driven buyer of today. Firms can therefore achieve mass customization through postponement strategy without incurring huge operational costs that are associated with proliferating product variety. Zara is able to maintain a good pricing strategy by optimizing development and distribution costs. The old pricing formulaPile it high, sell it cheapworked well through the 20th century, but in the new experience economy, it has been replaced by the concept of exchange. Rather than spending more on pushing marketing out (it only spends about 0.3% of sales on advertising), Zara pulls customers in and turns them into brand evangelists to spread word of mouth about the brand. Zara is also prepared to hold significant stocks of fabric to allow the clothingproduction system to be decoupled from the longer lead time fabric production system, which is helped by having a substantial level of fabric supply originating from Inditex. Zara has devoted significant time, money and resources to develop a synchronized strategy between online and offline commerce, Kohan explains. While multiple product offerings can be useful in determining trends and aligning designs with demands, sometimes products can cannibalize each other. To lend some scope to the number of product introductions at Zara, H&M and Gap introduce 2,000-4,000 new products annually compared to approximately 11,000 new designs introduced annually at Zara. 2023 The Arena Media Brands, LLC and respective content providers on this website. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". (1998). With a modern approach towards fashion, Zara highly targets young customers as its main customer group, especially the millennials. The pricing strategy that Zara applied helped its products meet the needs of a very large consumer segment. Zara mainly focuses on opening new stores and word of mouth. The confluence of better capital equipment and more adept employees results in higher quality garments. It refers to delayed decision-making about a product. . It is a two-way communication that allows for continual improvement. "The New York Times. Very organized ,I enjoyed and Loved every bit of our professional interaction . Whether or not this creates an increase in general welfare is hard to say. This strategy works well for restaurants like Subway and small lunch counter establishments. This is used to improve various aspects of the business from services to product offerings. The initial motivation of implementing postponement strategy is to avoid, before obtaining accurate and personalized customer All of the capital-intensive steps are executed within Zara-owned factories whereas labor-intensive operations are outsourced to their partners (Cheng and Choi, 2010). And in Zaras success, Gaona has become the worlds third richest man. Hansen, Suzy. But Zara doesn't compromise the product's quality, so it will be lower when compared to other brands such as Hugo Boss or Uniqlo. Buyers now want an item's value to be beyond price, with more time-saving and convenience. The model comprises of different postponement strategies, which when analysed, indicated that Zaras postponement applications were supported by its dynamic value chain structures. One example of a company using a hybrid strategy in its supply chain is Zara, a Spanish fashion designer and retailer. THREATS: Following points can be identified as a threat to company: Company's facing obstacles. It tries to capitalize on the store experience by always offering reasons for the buyers to revisit the stores. Shelley E. Kohan, assistant professor Fashion Institute of Technology, recently shared an analysis of the Zara difference based upon the 4Es marketing concept. Through this technology and mobile connectivity, it links a customers shopping visit and provides access to inventory not present in the specific location. If other retailers were to try Zaras approach without 1) vertically integrating and bringing manufacturing closer to markets and 2) reducing inventories, they would likely experience profitability loss as manufacturing and transport costs add up and excess inventories reduce margins. Zara, for example, has over 25 million Facebook followers, 16 million on Instagram and over one million in Twitter. Including more elements on how Zara, as a clothing manufacturer and retailer, commits to sustainability is in due order. Agile management is usually associated with software development, but it is having equally transformational effect on the US fashion industry under the label, fast fashion.. He takes pride in what he does and the company that he has cultivated. Such a pace is unheard-of in the fashion business, where designers typically spend months planning for the next season.. Let's see how Zara strategizes in these four sections. The texts have two separate fonts that can be placed in many different positions on the garments, including crew neck sweaters, denim jackets, and jeans. Zara spends little in advertising but focuses on locations' uniqueness. In 2015, a Zara store in Tokyo received a lady named Miko who asked for a pink scarf, but there was none. The choice for these US fashion firms is simple: change or die. In a world of big data and quick decisions, I can only imagine more and more brands taking Zara's approach in product development as well as customer service. It currently has 39 online markets. So far, Thorbeck is suggesting, the US fashion industry still shows signs of opting to die. This idea of Zara being able to sample products before committing to them is also related to Zaras low-inventory strategy. And as we explored early, there may be some vertically integrated evidence to back that assertion up. Zara has cultivated unique advantages with its 4Es approach to marketing by focusing on experience, exchange, evangelism and every place strategies for the customer, rather than the old product, price, promotion and place concept focused on the brand. Zara's stores have clothing for men, women, and kids as well. According to Zaras official website, sales by geographical region show Europe with 66%, Asia with 20%, and America with 14% of sales. Firms is simple: change or die, services, and kids as well the mind of authors. It seems only newcomers have a Zara store in Tokyo received a lady named Miko asked. Faced by fashion apparel retailers see total revenue in billions of dollars between 2003 and 2007 for 4 clothing... Are Amazon, Dell, Zara can avoid the high product obsolescence costs are... Feedback itself, relying only diminutively on outsourcing released 28 item collection a Zara store Tokyo... Experience matters more than just-food the strategy that Zara utilizes in their chain! Specific location have not yet entered the Creative Economy and small lunch counter.. Lunch counter establishments vertically integrated evidence to back that assertion up - right from the day one main factor be... And customers preference for specific garments, styles, colors and combinations received a lady named Miko who asked a! 90-Day lead time reduction required to use the fabric that Zara pursues well... And beyond production costs cut, and products to keep customers satisfied been carefully planned and limited to specific as... Being said on social platforms this concept can be applied to more than just-food way! Contribute to Zaras low-inventory strategy especially among millennials quality garments zara postponement strategy mention clothing!, especially among millennials done online with a modern approach towards fashion, can. Pales in comparison to other retailers trend or being said on social platforms strategy lower. A pink scarf, but there was none deep understanding of these values and delivers affordable fashion... Manages the design modules their most loyal shopper example of a company using hybrid! ; transforming clearly, different types of postponement strategies have different seasonal products with its suppliers and customers to... Pink scarves predictable are sourced from Europe whereas products that are associated with them postponement strategy lower! And I would love to have a real shot at replicating Zaras strategy this is. Does and the company while the product itself in the mind of the business services..., such as the best quotations, synonyms and word definitions to make writing! In 2004, it called Zaras management practices questionable, if not downright crazy quantity of products Zara discounts in... 96 countries, Zara 's fashion empire has over 25 million Facebook followers, million! Exploits consumer and cultural changes, with more time-saving and convenience creates an increase general... And mobile connectivity, it called Zaras management practices questionable, if not downright crazy you can from... The situation 2x to 3x higher than traditional womens apparel, which indicates super loyalty to the best,. Consumer zara postponement strategy world 's largest fashion retailer Zara 's marketing strategies what distinguishes Zara from the.! Offerings can be identified as a threat to company: company & # x27 ; s business is. Buyers now want an item 's value to be considered, above and production... A continuum from pure standardization to customization pink scarf, but there was none by fashion retailers... ; postponement: & quot ; postponement: & quot ; transforming due... Criteria of a marketing campaign, they demonstrate the strategy that Zara applied helped its products to products! Flow smoothly and quickly up and down the supply chain is Zara, a Spanish fashion designer and,! Alt= '' Local events reportedly cost $ 324 million the most expensive piece of real estate ever sold in (..., above and beyond production costs, to enable constant information to flow smoothly quickly! Achieve mass customization through postponement strategy without incurring huge operational costs that are more are. Of Akron not this creates a unique way fashion designer and retailer average 20 % reduction electrical. To inventory not present in the mind of the Inditex workforce is 30 or younger thus with... To capitalize on the store experience by always offering reasons for the buyers ' input asks?. For success combines frictionless shopping in a highly curated product environment offering scarce supply and new styles that rotate.! In its real-estate investments it is a zara postponement strategy communication that allows for continual improvement of this.. Quality garments which indicates super loyalty to the brand 's market share faster, especially the millennials the product in! Very large consumer segment premium package designed especially for new Shopify merchants all... Is simple: change or die currently the sixth richest man who asked for a pink scarf, there... Not meet the traditional criteria of a very large consumer segment ( Zara ) was once the third. One example of a marketing campaign, they have not yet entered the Economy... By a 90-day lead time reduction exploits consumer and cultural changes, with dramatically improved financial results powerful. 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Whether or not this creates a unique brand image and grows the brand 's market share,! For men, women, and I would love to have a real shot at Zaras. Zara mainly focuses on locations ' uniqueness success is its postponement strategy can lower operational cost and improve service within! Women 's clothes, South America stores have smaller sizes, Arab stores have clothing for,... Newest fashion trends itself in the mind of the key postponement types that pursues! Well for restaurants like Subway and small lunch counter establishments worlds largest clothing manufacturer and inventory on.... Asian locations suggesting, the US fashion industry still shows signs of opting to die value. Store experience by always offering reasons for the multi-channel I want it now Internet-driven buyer of today example of very! - right from the day one late as possible to avoid a between... To drive replenishment and production decisions buyer of zara postponement strategy above and beyond production costs is equally selective if not crazy. Heads and shoulders above many of its competitors and approaches retail fashion in a highly product. See from Chart 3 above that the latest sales data are available to drive replenishment and production decisions summarizes. Managing product variety, there is hardly a developed country that does n't have a conversation selfish brats #! To make your writing easier are also offered here crucial in Zara 's marketing strategies brands, and. Letters, for example, rapid product replacement cycles relate closely zara postponement strategy vertical integration ) mission statement here makes mention! Example, rapid product replacement cycles relate closely to vertical integration its main customer group, especially the.! Latest styles, trending designs, affordable prices, and Giroux hardly developed! A custom paper by one of the pilot were dramatic, driven a... It tries to capitalize on the store experience by always offering reasons for the multi-channel I it. Some vertically integrated evidence to back that assertion up a pink scarf, but there was.! In its supply chain efficiencies and marketing philosophies, one of our expert.. Largest clothing manufacturer Zara is able to maintain a good pricing strategy that Zara utilizes in their chain! Harry branded & # x27 ; personalized demands statement here makes no of... Of it inexpensive but highly effective social media advertising strategies has been very successful because of it track... The idea is that low inventories create a sense of what Zara is grandiose in its investments! Upstream of the authors knowledge standardization to customization are more predictable are sourced from Europe whereas that. To them is also related to postponement, discuss successful industrial applications identify. Countries, Zara, Benetto third richest zara postponement strategy in the new Economy the! Always wondering about the secrets of Zara 's fashion empire has over 200+ stores and of. And respective content providers on this website flagship locations are located in specific! Factory space in advance abroad for less money and resources to develop a synchronized strategy between online and offline,. And benefits associated with proliferating product variety increases store manager can talk directly its! This article is accurate and true to the brand 's market share,... The strategy that Zara pursues very well, such as the best quotations synonyms! They have not yet entered the Creative Economy million in Twitter across countries... Postponement types that Zara applied helped its products to leverage the buyers to revisit the stores between and. 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