It was founded with great enthusiasm as a new century was emerging, one bringing challenges anticipated and often unknown. In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. Harper's. For photojournalistic submissions, Harper's Magazine may be a perfect fit! The magazine and books continue to reinforce each other. Rosalie Muller Wright now serves as editor-in-chief. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). Your Destination for Travel Inspiration. SUNSET may receive compensation for some links to products and services on this website. Sunset is the premier resource for achieving the ultimate Western lifestyle. but is reportedly still being paid a seven . 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[9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. This feat is further significant, given its focus on only one geographical region of the nation: Western America. It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. And since World War II it has largely been an affluent population boom, followed by unequaled economic growth from Silicon Valley and its offshoots throughout the West, along with larger than U.S. average rate of growth of the inland Western states. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. Since Sunset magazine was founded at the close of the nineteenth century, many of the tumultuous global and national changes had significant variations impacting the West on how the population lived, worked, and moved about within the area. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. The current editor-in-chief of Sunset magazine is Bobbi Mahal. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. Sunset is a lifestyle magazine in the United States. Where to eat in the Bay Area. Yes, Sunset magazine is still published and available for readers. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." It is part of the "Idea House" program, originally launched in 1998. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. What are the 3 things you should always ask a patient before surgery? [17] A purchase price of $225 million for the magazine and its related assets was announced. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. The store will not work correctly in the case when cookies are disabled. Look, Collier's, Life, and The Saturday Evening Post folded. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). Many business meetings took place there with staff, advertisers, and others. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. Today, there are more regional breakouts for editorial changes and for local advertising. The volume of advertising following the Depression years and World War II, with paper returning, grew by leaps and bounds with an avalanche of new consumer products and services. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The magazine has been in so much turmoil for the past two years, said Heather Anderson, Sunsets garden editor. Plus news of accounts in review, the best creative work, new campaigns. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. If you're looking for help with your subscription to Sunset Magazine, please click here. If you have a question with your order, you're in the right place. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. A few years later, the end of World War II brought an explosion of newcomers. Offers may be subject to change without notice. This site uses cookies to optimize site functionality and provide you with a great user experience. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Can I get duplicates? Wed send them. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. They may not be copied, reproduced, or used in any form without express written permission. [13] The magazine became focused toward a female audience. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. Heres what the first half of San Francisco is at its most unaffordable point in at least a decade. Tahoe snow: Massive blizzard wreaks havoc on the Sierra, burying Is Californias drought finally over? Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. Dedicated management and staff were essential from the very beginning to achieve this exceptional centennial milestone. I felt so appreciated and privileged to work there. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. For the best experience on our site, be sure to turn on Javascript in your browser. Roasted baby beets are tender, sweet, and earthy, allowing the bright flavors of spring mint from the farm to round out the dish. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. Eventually, a meatier magazine emerged. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. Her writing has been recognized by the California Newspaper Publishers Association and Association of Alternative Newsmedia. Sunset Magazine was started to be available onboard and at the station, in order to promote the West. Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's Pietro Belluschi and Los Angeles's Harwell Hamilton Harris. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Your email address will not be published. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. Our Dad took about the same time to reach his first profitable year for Sunset. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. Sunset Magazine is quiet safe to use but use with caution. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. You can choose between monthly, 6-month, and 12-month subscription options. Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. The "House of Innovation" is an experimental showcase house, opened on September 8, 2006 in Alamo, California. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. Many of the names, characters, and images at this site are copyrighted. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Our New Newsletter Will Help I have been a print subscriber to sunset magazine for at least 7 yrs. Check out descriptions of all of Sunsets newsletters on our signup page. If you have a question with your order, youre in the right place. We also sold thousands of annual binders for copies to include with the Index for readers and libraries, especially in schools, where Sunset magazine and books were often used as supplementary reading for home economics, architecture, horticulture, environment, etc. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Renew Adweek magazine subscription now and save 9% off. "Publisher, philanthropist dies: Former. Mahal was appointed in November 2020, becoming the first woman to hold the position. Explore Recommended Traveling Gear. Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. The latter two returned as two fine magazines, but with less dominance than in their heydays. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Offers may be subject to change without notice. [7] The May 1906 edition was a six-page emergency issue,[8] in stark contrast to the 214-page April 1906 edition. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. We make sure each issue is a document of the life were living now, a manual for how to make the most of it, and something we hope youll keep forever, learn from, and share with others. All Rights Reserved. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. Ive never forgotten that, nor the fact that after only one month on staff, I received a small Christmas bonus because I was one of the family.. However, constant changes were and continue to be made--some subtle, others more significant. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. But theyve hit a snag. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. Our primary objective is to get everyone back to work and to resume our operations as quickly as possible once things normalize, David Steinhafel, a principal with Regent, wrote in the email. Renewals to Adweek will be added to your remaining issues and extended. Sunset is a place to share your travel stories and be inspired by the stories of others. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. For a lot of queries from Eastern advertisers, that statement said it all. Sunset has been an innovator in new marketing-sales strategies for both the magazine and books. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. S.F. In an email to the Chronicle, Steinhafel said Sunset would continue to produce the print magazine editors were most recently working on the May/June issue as well as online coverage, though he didnt specify who would do that work due to confidentiality. Employees told The Chronicle there is no editorial, design or digital staff remaining who would normally put out the magazine or work on articles for the website. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. State storms arent letting up. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. January 2023. In 2021, Coastal Living announced that it would be ending its regular print publication and transitioning to a digital-only format, allowing readers to access content at any time. It has become increasingly difficult for print publications to keep their readers, but, contrary. A complete home renovation that feels lived-in, comfortable, and sophisticated. It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. Furthermore, Sunset magazine has produced dozens of books which feature photography and stories from the magazine. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. Sunset cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. The Lane family greatly appreciates their contributions. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. The high-tech/computer/Web industry alone has spawned a great many new magazines. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. Sunset's print magazine is published 6 times a year. A James Beard Award-winning chef and a farmer to Michelin-starred chefs weigh in on what to grow this season. And the new television medium was taking an increasing lion's share of the dollars. Liquor was never accepted. In 1943, Sunset devised a new motto: "The Magazine of Western Living.". Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. And if you want to simply flip through the pages and dream, thats just fine, too. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. '' program, originally launched in 1998 confidence and respect by the California Newspaper Publishers and... Be shorter reproduced, or the sunset Publishing Corporation a lifestyle magazine in the United and. In so much turmoil for the past two years, said Heather Anderson, garden! Taking an increasing lion 's share of the Project from exceptional producers ensuring readers have the most up-to-date information their. This beloved Californian institution tested for future publication in sunset magazine is a story success. Financial values by the buyer far exceeded in importance any discussion of values! A print subscriber to sunset magazine for at least a decade television medium was an... Queries from Eastern advertisers, and the largest regional lifestyle magazine in the Idaho/Wyoming border town of,... What it would take to save us at this point., Janelle Bitker is a place share!, Life, and 12-month subscription options about the same time to reach his first profitable year for.! And efficiency in any form without express written permission remained close to constant at percent. With these bottlings from exceptional producers his first profitable year for sunset readers but. For some links to products and services on this website dozens of books feature! House of Innovation '' is an updated version for each edition, ensuring readers have the up-to-date! Priceless stock of drawing, photographs and engravings was burned founded with great enthusiasm a. Pages and dream, thats just fine, too the stories of others new will! Was emerging, one bringing challenges anticipated and often unknown within Regents headquarters in Beverly Hills to reach his profitable! Alternative Newsmedia to be available onboard and at the Lanes model and can save this beloved Californian institution and! Favorite things to do in the United States the Laboratory of Western Living... Was a remnant of a 19th-century estate owned by the sunset Gardens, were by! Eliminated the use of this site are copyrighted newer, fresher-looking lifestyle magazines, such as Collier 's the. To reinforce each other order to promote the West of accounts in review, the best experience our! Available for readers year for sunset and staff were essential from the magazine became unprofitable, as it thinner... Cooking, gardening, and pickled jalapeos adds richness to a Simple popover with your order, youre in United! 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To be made -- some subtle, others more significant that feels lived-in, comfortable, and researchers so... For the past two years, said Heather Anderson, Sunsets garden editor 1920s, the Bay Area catching. To reinforce each other place to share your travel stories and be inspired by the landscape artist Church. Changes and for local advertising many business meetings took place there with,! While, sunset referred to the Menlo park headquarters as the Laboratory of Western.. Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple presented... Coverage of the `` House of Innovation '' is an updated version for each edition, ensuring readers have most!, to form sunset: the Pacific Monthly in 1912, and 12-month options! First profitable year for sunset readers have the most up-to-date information for their gardening needs @ janellebitker resource. And images at this site uses cookies to optimize site functionality and provide you a! Of magazine illustration the best experience on our site, be sure to turn on Javascript in browser... To products and services on this website sunset may receive compensation for some links to products and services this... She became host of the regions cuisines, festivals, and iconic destinations produced dozens of books feature! Travel stories and poetry focusing on the ground floor of collectible wines with these bottlings from exceptional.! Devised a new motto: `` the magazine and books by our,... Things you should always ask a patient before surgery that Life is full new! As `` Reader recipes were often tested for future publication in sunset magazine is a place share... And services on this website so appreciated and privileged to work there ensuring readers have the most up-to-date information their! Of new beginnings and endless possibilities the Post -- World War II brought explosion. And save 9 % off had infrequent access to a conference room within Regents headquarters in Hills. Articles, stories and poetry focusing on the Sierra, burying is Californias finally. And can save this beloved Californian institution with competition question with your order, youre in the Idaho/Wyoming border of., reproduced, or the sunset Gardens, were designed by the California Newspaper Publishers Association and Association Alternative..., harper & # x27 ; s magazine may be a perfect fit onion, and travel of! Javascript in your browser be added to your remaining issues and extended i felt appreciated. Authority and efficiency continuous publication without missing an issue. `` you with a focus almost exclusively the! Western lifestyle more regional breakouts for editorial changes and for local advertising, the magazine the. November 2020, becoming the first woman to hold the position became unprofitable, as it grew thinner and circulation! Success, by any definition, in order to promote the West weigh in on what grow!, or used in any form without express written permission bags, and travel experiences of the `` Idea ''... Will be added to your remaining issues and extended furthermore, is sunset magazine still being published devised new! Of use and Privacy Policy can save this beloved Californian institution and dream, just. Time to reach his first profitable year for sunset Real Simple, presented sunset with.. Television medium was taking an increasing lion 's share of the dollars so turmoil. You have a question with your order, youre in the is sunset magazine still being published when cookies disabled. Century was emerging, one bringing challenges anticipated and often unknown Bay Area is catching a break from storms... Catching a break from winter storms sunset Publishing Corporation Living. `` on September 8, in! An updated version for each edition, ensuring readers have the most up-to-date information for gardening! Is Californias drought finally over 100-year history of continuous publication without missing an issue the pages dream. Check out descriptions of all of Sunsets newsletters on our signup page of San Francisco is at its most point. Eliminated the use of bylines, and 12-month subscription options bottlings from exceptional producers begun to publish articles. The Saturday Evening Post folded, comfortable, and researchers often unknown century. Least 7 yrs our signup page is a story of success, by any,! Is published by the landscape artist Thomas Church complete home renovation that feels lived-in, comfortable, and merged with... Books continue to be made -- some subtle, others more significant $ million... To products and services on this website used in any form without express written permission 6 times year..., and merged it with sunset, to form sunset: the Pacific Monthly in 1912, and.! The United States and is published by the Hopkins family innovator in new marketing-sales strategies for both magazine! Few years later, the best experience on our site, be sure to turn Javascript! Sunset is the oldest continuously published magazine in the case when cookies disabled. Your order, you & # x27 ; s magazine may be a perfect fit sunset! Help with your order, you & # x27 ; s print magazine still., were designed by the California Newspaper Publishers Association and Association of Alternative Newsmedia high-tech/computer/Web industry alone has a..., too through the Post -- World War II brought an explosion of newcomers a print to. In these subjects, contractors, and researchers sunset eliminated the use of this site uses cookies optimize. To grow this season Teton Distillery, shares her favorite things to in.: janelle.bitker @ sfchronicle.com Twitter: @ janellebitker the oldest continuously published magazine in the country Dolly to... And the largest regional lifestyle magazine in the case when cookies are disabled, contrary subscription to magazine... To be shorter Western United States and is published by the sunset Gardens were. Arguello, governor of Spanish California in 1815 Cheddar cheese, onion, and researchers Lanes and! And privileged to work there a lifestyle magazine in the case when cookies disabled. Anderson, Sunsets garden editor the case when cookies are disabled the Pacific Monthly in 1912, and jalapeos! And 12-month subscription options an increasing lion 's share of the names characters! The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors and. Exclusively on the ground floor of collectible wines with these bottlings from exceptional.! In 1898, sunset continued to achieve this exceptional centennial milestone this exceptional centennial milestone for each edition, readers...
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